creative: print, web & motion
Telephonic communication and paper based direct mail
marketing campaigns have seen a decline in recent years due
to the ever-increasing digitial options available. Some
markets are purely internet and computer based and this
opens up a need for innovative and cutting-edge ideas that
utilise and maximise the potential available and consider
the time spent at computerised devises. Media rich
interactive campaigns can be branded, personalised and sent
out at the touch of a button using sound, video and
animation.
Electronic mailshots, newsletters, questionnaires and
brochures are becoming increasingly popular, in terms of timescale,
flexibility, results, and sharing content online without the need
for a website. All e-campaigns are tested prior to full mailing,
the effectiveness of each campaign is analysed, click throughs to
websites measured, and activity reported back to the client. Links
to websites can also be incorporated for items such as
e-catalogues, in addition to these displaying as flipping books on
screen. Data can be captured from website visitors who request
further information and this information can be reported in a
pre-determined format and style.