Frogjuggler is a design and marketing company based in Sussex with a broad client base throughout the UK. We comprise a talented team of like-minded, knowledgeable individuals with contrasting and complementary cross-media skills. Our backgrounds and experience are varied and wide, stretching from design and branding; advertising and copywriting; print management and direct mail through to digital media solutions and web choreography. We make it our business to fully understand the needs and expectations of our clients and have gained a proven track record in all areas of cost-effective creative communication for individuals, SMEs and blue chip companies.
Whether you are starting a new venture or your existing corporate image needs rejuvenating, we can assist you with all your design and marketing requirements — from a logo to complete corporate brand ID, guidelines and implementation; from adverts, stationery, flyers and publications through to digital presentations, on & off line marketing, and web solutions. We thrive on challenges — seamlessly integrating tried and tested methods of promotion with emerging technology to get your message across to your intended audience.
Our approach will always be fresh and imaginative – our strategy well thought out and compelling – and our solutions consistently inspiring and fulfilling.
Creative
Sometimes it can be a picture that captures your eye or an illustration that stands out on a page. Some people prefer typography – classic and traditional, contemporary and modern, sans or serif. Many have so much to say but so little space to say it, whilst others think that less is more and clean space speaks volumes. Not forgetting different shapes, sizes, colours and effects – so many choices. Creating the right look and style for a logo or unique brand identity can be a daunting prospect without professional help and advice, and that’s where we come in. Just from talking to you and getting a feel for you and your business, together with researching your product or service and target market, we can present you with design ideas and solutions that work effectively across a range of marketing and promotional material.
Typography
Typography is the art and technique of arranging and formatting text. Type is not just used for body text, headings and captions but can also be used to create bespoke logos and branding with or without the additional use of graphics. A typeface is made up of consistently designed glyphs which are singularly formed characters usually representing a letter, numeric digit or punctuation symbol. Studying and extracting the shapes and idiosyncracies of individual characters within a font can produce original and impactive results.
Imagery
A still image, graphic or illustration is a visual representation of a subject or a collection of information displayed in a variety of formats including drawings, graphs, paintings, photographs – either captured or created in digital form by a camera, on a computer with a graphics tablet or by hand with pencils and brushes. Moving images and graphical content can include video and animation. Our in-depth knowledge and experience in image manipulation enables us to take your image and enhance it, if necessary, for use in your chosen media whether that be print or web based. Colour retouching, airbrushing and applying photo filters are just a few options available in our fully equipped creative studio.
We have access to many royalty free photo libraries and can usually find suitable graphics for any project we undertake. Should you require bespoke photography we can arrange photo shoots on location or at a nearby studio. Graphs and charts, technical drawings and illustrations can be drawn in various styles on paper or in digital format.
Print
We offer a consultancy and print management service for our clients whereby we can arrange and oversee the print and production of any job – whether the artwork is originated by us or supplied to us in a suitable format. Our prices are very competitive as we are able to use our preferred trade print suppliers on a regular basis. Litho or digital, including personalised printing, is available depending on quantities and budget. Promotional items and giftware can also be sourced, designed and personalised.
Stock
This subject of paper or board can sometimes be overlooked by some designers who do not consider the material that would be most suitable for your project – it is just a matter or deciding whether to use matt or gloss. We make a point of taking this into consideration from the initial concept as there are many options available – including surface texture, subtle patterns, watermarks and an array of colours – it could be what makes the difference and what makes you stand out from the crowd.
Marketing
With careful and planned use of your creative elements, we can positively market you or your business and strengthen brand awareness in a variety of ways for both information and sales based campaigns. From appealing advertisements and thought-provoking editorial, through to everyday stationery and give-away leaflets, targetted direct mail campaigns and tailored exhibition stands and banners, head turning vehicle livery and internal/external signage, effective point of sale promotions, staff newsletters, glossy catalogues, accurate annual reports and inticing invitations. We will work with you to tailor a campaign to your requirements, however small or large, and will listen and incorporate your ideas as well as give you the benefit of our knowledge and experience.
Partners
Who we are : A talented team of like-minded, knowledgeable individuals with contrasting and complementary cross-media skills. Our backgrounds and experience include design and digital artwork creation, advertising and copywriting, production and print, e-media, data capture and web choreography. Having worked successfully together for over seven years, we have a proven track record in all areas of creative communication.
Digital
Contacting people and keeping in touch has never been easier than in this modern, computer age and it will continue to evolve at a fast pace. We only have to look at what our children are learning in schools today and how advanced they are with any and all types of gadgets and computers. Each and every generation has the opportunity of adapting in some way to embrace and make way for advancing technology – in most walks of life a positive element of the digital age has encroached, within our homes, our workplaces and on the move. In many areas digital technology has improved and shortened production processes enabling more cost-effective, flexible and efficient workflows. Powerful hardware and software, digital photography and printing, the internet, video, sound and animation are all park of everyday life for us and we can incorporate up-to-the-minute digital elements into your presentations, website, promotional or marketing campaigns.
Audio
We can create or incorporate audio files to any digitally produced media including websites, presentations, emails, video and dvd. Voice overs, music and sounds at timed intervals or in specific places can be seamlessly inserted to complement or enhance your textual content and emphasise important information, in the foreground to give instructions or reduce reading, as an option on or off, and to give ambience, atmosphere or a background theme.
Studies have shown that in the retail industry, music can have a stimulating effect –boosting sales, improving customer behaviour and extending shopping times – this can only be positive if transferred to the web to increase browse times, subscribers and sales conversion ratios.Progression on the internet now means that you can broadcast and control you own commentaries, music and sound messages direct to your viewers. Our team are always available to help and advise you on this exciting media form. If you would like to learn what sound can do for your business contact us now.
Presentations
There is a rumour that some people still use flip charts, marker pens and overhead slide projectors – surely not. Whilst slide show software is present on many computers these days, and most people have an idea of how to produce a simple presentation within the boundaries of their knowledge and the presets available for formatting, the results can be disappointing, poorly laid out and a long way from the professional look needed to rise above the efforts of your competitors.
It is never too early to make a good and lasting impression and our individually designed presentations are on a higher level to the template-inspired efforts you may be able to put together on your PC. We can create a look that mirrors and strengthens your corporate image and portrays your message in a vibrant and captivating manner with its slide transitions and image morphing elements. For greater visual enhancement, various interactive functions can be controlled by the simple click of a button – ideal for sales pitches, training demonstrations, event seminars and keynote presentations.
Video
From initial planning of story boards and scripts to actual filming, we can direct, shoot and oversee your short filming project on location or at a specified venue. Back in the studio we will take the raw video, download and catalogue, before editing and shot transi tions are performed, along with any stills or sound that need adding to enhance or highlight a piece of filming. This can be a lengthy process even to acquire the shortest of video sequences and, therefore the planning stage is incredibly important and can save hours of time in the long run. Once your video is completed and rasterised we can burn it to DVD, place it on your website and it is available for use in your presentations. Possible projects are staff training, exhibition and seminar information, after care and sales as well as before and after scenarios.
Animation
We are experienced in producing Flash content for all new media including websites, interactive presentations, DVDs and e-cards, providing a showcase with an extra special 3-D or animated effect can bring your graphics to life. Movement and visual effects can be used to show how a product works, promote interest and interaction, liven up dull subject matter, introduce characters or themes and, ultimately, prolong browse time.If you would like to impose your own unique marque using animation then contact us today Our team is highly proficient in designing and building all forms of animation for you needs. Websites are becoming harder to dress up nowadays and we see this as a way of keeping ahead of the marketplace more and more of our clients are now using animation in their media in order to retain that all important unique brand.
Marketing
Telephonic communication and paper based direct mail marketing campaigns have seen a decline in recent years due to the ever-increasing digitial options available. Some markets are purely internet and computer based and this opens up a need for innovative and cutting-edge ideas that utilise and maximise the potential available and consider the time spent at computerised devises. Media rich interactive campaigns can be branded, personalised and sent out at the touch of a button using sound, video and animation.Electronic mailshots, newsletters, questionnaires and brochures are becoming increasingly popular, in terms of timescale, flexibility, results, and sharing content online without the need for a website. All e-campaigns are tested prior to full mailing, the effectiveness of each campaign is analysed, click throughs to websites measured, and activity reported back to the client. Links to websites can also be incorporated for items such as e-catalogues, in addition to these displaying as flipping books on screen. Data can be captured from website visitors who request further information and this information can be reported in a pre-determined format and style.
Your website is not only a sales and marketing tool but is capable of enhancing business procedures and increasing efficiency, improving client and employee interaction and communication, as well as creating opportunities in new corporate arenas and strengthening your market share. Through our web strategies we aim to assist you in raising your web profile and stimulating a return on your investment. The industry standard, robust and scaleable solutions we offer blend cutting-edge technology with design and interactive creativity.
Frogjuggler works on a four stage process that flows through phases of:
Research & Planning
Site Map & Specification
Design & Construction
After-care & Maintenance
Design & Build
Following on from the two previous stages (Research & Planning and Site Map & Specification) whereby we have met up with you and fully discussed, understood and together decided upon a detailed site map and visual, as well as technical specifications for your website, we begin the Design & Build stage. The time it takes to get this far will depend on whether it is a complete new build, if it is a turn-in or amendments to an existing site and the extent and complexity of your content.
We can build set-sized and positioned or scalable websites to suit, using innovative site design and construction technology – either static html, animated interactive Flash, dynamic content and databasing or e-commerce with secure transaction facilities. From simple sites utilising just a few pages to complex sites with many different strands and modules. We extensively test all sites before uploading to ensure a consistent look across all browsers, advise on site optimisation and search engine strategies, as well as online marketing opportunities and competitor research and analysis.
Modules
At the Design & Build stage or at a later date we can include elements called modules to your site – these are split into specific strands. For instance, e-commerce, as well as blogs, forums, image and video galleries, calendars and event diaries, search directories, multiple downloads, data collection and reporting tools, email newsletters, form building, lock down areas, rss and news, search engine optimization and pay per click, to name but a few, are all classed as modules. Basically, these are additions to basic website structures and add functionality and benefits to the site. The internet is growing very minute and at Frogjuggler we are committed to embracing all technologies as soon as they evolve so that we always have the latest products available for our customers.
E-Commerce
Online shopping has become very popular in recent years, saving the parking charges, queues and crowds at busy shopping centres. Retailers can and monitor sales, manage stock, ordering and returns, track deliveries, establish a client database and allow online bookings and secure payment transactions – just a few benefits of having an e-commerce module on your website.
We can build you an e-commerce site that has a wide range of functionality for your visitors including product search facility, promotional offer feature, bestseller listing, opportunity to subscribe to e-news, product search categories and text search. The technical set up of the site will work in harmony with the creative layout and user-friendly navigation. Coupling the e-commerce module with the CMS option can allow you greater control over stock changes, report creation and print outs and allow you to edit product text, images and prices through a username and password administration area
Site Maintainance
As part of our After-care & Maintenance stage we offer updates and amendments to your site and its set-up by our skilled technicians and designers, on a regular or one-off basis. Many people do not have the time or inclination to maintain their site themselves as they believe their efforts are best employed elsewhere in the areas of their business which we have helped to market and promote by producing an inspiring and fully functional website.If, after your website has been live for a few months, you decide to add a module, delete or add pages or re-style the whole site we would be happy to help. As part of our ongoing, pro-active approach we hope you will be happy for us to keep in touch with you to advise of new and improved advances in technology and the possible impact on your particular market share.
.Mobi
Control, communication and the internet on the move
More and more people are surfing the web on mobile phones and other hand-held, wireless devices. Gone is the need to be sat in front of a computer screen based in an office or home – your website can be viewed by anyone, anywhere in the world, at any time – all at the touch of a few buttons and as easy as making a phone call. We can design, build and maintain a website specifically sized and tailored for this new and fast moving marketplace. You too can benefit from the latest technology by having the ability to compile and edit documents from a mobile device whilst others, with authorisation, can enter and extract valuable data instantly. Frogjuggler has invested heavily in time and training in new media and has the expertise and knowledge to produce fully functional, easy to navigate, 100% compliant .mobi websites.
Visit our .mobi site from your mobile device www.frogjuggler.mobi
Internet Marketing
Unless someone knows your specific web address, you may not be found. The majority of surfers find what they are looking for on the internet by using major search engines like Google. To rely on this method alone, you need to appear within the first few pages (preferably nearer the top of the first page) of listings on screen that result from the search criteria. This can be quite an expensive procedure using the sponsorship route and there are no absolute guarantees. Optimisation is a procedure where web sites are recoded and adjusted by adding or adjusting content, researching keywords and widening inbound link structures, ensuring deep, effective spidering and enabling higher ranking within the organic results of the major search engines and portals. Having a splendid, all-singing, all-dancing website is an excellent start but it is a bit of a waste if no-one knows about it. We can activate targeted online marketing campaigns to drive potential customers to your site by having an understanding of your business and your market, planning a strategy to reach your target audience, extending brand reach and maximising your online potential. We have experience of delivering a wide range of digital marketing campaigns that encompass search marketing, banner advertising, sponsored links as well as pay-per-click advertising. Another fast growing and effective method is affiliate marketing which increases web presence and brand awareness by cost-effectively placing banners, links, buttons or editorial on a network of appropriate websites (or affiliates) in return for a commission on leads or sales.